I’m a multidisciplinary creative based in Monterrey, México with a commercial focus, shaping creativity and visual storytelling with strategic intent.
juanpablo@madahuar.com
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(999) 351 9933
Experience
Creative Director
Brands&People
2024 – Present
Monterrey, NL
I develop concepts and strategies for 360° campaigns; define touchpoints (social, activations, paid media, influencers, OOH) and build pitch decks, scripts, and storyboards, coordinating internal teams. Brands: Viva, Coppel, Liga MX Femenil, ASFM, MARCO.
Creative Director
Mykoz
2024 – 2025
Mérida, Yuc. (Remote)
I led the marketing team through the new brand strategy development in preparation for franchising wich included: team restructuring, way of work design and implementation and brand guidelines development and implementation.
Graphic Designer
Freelance
2021 – Present
Mérida, Yuc. (Remote)
I develop brand identities and design systems: brand strategy, branding, naming, and guidelines, with a strategic focus for visual coherence.
Skills
Design
Full Adobe Suite
Figma
Typography
Audiovisual
DaVinci/Premiere/FinalCut
Lightroom/Capture One
Set.a.light 3D
Video production
Digital & film photography
Storyboarding
Language
Native Spanish
C2 English
Creative
Creative Strategy
Concept Development
Storytelling
Digital Communication
Leadership Branding
Art Direction
Research
Pitching
AI
Antrhopic (Cluade)
OpenAI (ChatGPT)
Gemini
N8N (AI Automation)
ElevenLabs (AI Audio)
Higgsfield
Education
B.A. Music Technology & Production
Tec de Monterrey
2019 – 2024
Monterrey, NL
Interdisciplinary training to develop creative projects: conceptualization, narrative, and execution.
Minor in Experimental Digital Media Creation
Tec de Monterrey
2024 – Present
Monterrey, NL
I trained in conceptualization and creative research for non-conventional narrative projects, exploring digital formats and clearly justifying creative decisions.
Minor in Live Event Production & Audio
Tec de Monterrey
2024 – Present
Monterrey, NL
I learned to design the brand and experience of musical live events starting from a narrative or concept, from ideation to execution.
